How to Find the Keywords that Work for Your Content Writing Services Goals

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When you do keyword research, you’re working to get the particular words your customers use once they look for information about your Content Writing Services. Smart keyword research will allow you to uncover great information about your audience — how they search, how they speak, and the way they think.

Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.

Hopefully, at this point, you’ve conducted some initial discovery sessions using the steps within the previous chapter on keyword research. You’ve chosen some initial keywords to seem into, began to examine particular characteristics of those keywords in search stats and you’ve started an inventory of closely related words and phrases that you can add to your initial list of target keywords. Now, we need to take this process one step further.

Once you’re done with your initial keyword research, you’ll need to dig a little further into your investigations. You’ll want to see whether a phrase is trending up or down (over a certain period of time) and how your phrases are being discussed in social media communities.

This section covers the last half of my No-Stress Keyword Research System, including tips on searching for trends, looking at social media conversations, and discover which of your competitors are ranking well for your targeted keywords. Let’s get down to business.

Tools for spotting keyword trends

Once you’ve narrowed down your list of target keywords, it’s time to uncover some broader information about them. You need to get your hands on trending information, so you can find out if your keyword is trending up or trending down over time.

Here’s why you must find out this information — you don’t want to pick a keyword, optimize your entire site for it, hang all of your hopes and dreams on it — then discover that the popularity of searches for that word has been trending down for two years (and at the current rate, searches for that word will die out to practically nothing within a year or two).

You want keywords that are not only popular but have been steadily popular for months (or years). And you would like keywords that have an honest outlook for the upcoming months and years.

To find out whether your keywords are headed up or down in popularity, you can use Google Trends. This lesser-known tool allows you to see how often certain keywords have been queried over a specific period of time.

Google Trends even allows you to put in several keywords at a time and runs a comparison of those keywords for you, so you choose the one that is the best fit for you and your business.

Run your possible keywords through the Google Trends tool, and take an honest look around the info. Are your keywords trending up over time? Or trending down? If they’re trending up, is that this likely to be a brief burst of interest within the topic, or does the subject have some staying power?

If you’re a Scribe user on the Rainmaker Platform or Synthesis hosting, this data is already built into your Keyword Research tool — just click on the Google Trends tab to view data on a particular keyword’s popularity over time. Use trending information to eliminate a number of your keywords and narrow down.

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